Greetings, Earthling 🖖

I’m Shantanu, aka Shaan.

Your friendly neighborhood co-inhabitant of this tiny speck of dust, I maintain this site as a stochastic log of my calculations towards the futile aim of weeding out the anomalies from the equation that gives me my “42”.

In my Clark Kent mode, I spend my day at The Trade Desk, trying to crunch through petabytes of data and trillions of queries every day to understand the human behavior and make the advertising technology world a little bit better.

Before that, I spent a couple of decades in the Semiconductors world at Qualcomm and Google, building processors and AI accelerators, tinkering with chips, operating systems, device drivers, human interface devices, security et al.

When the lights go out everywhere, I like to don my maker hat and build stuff that no one wants.

I like to make and break things around me ranging from my smart toaster/TV to my web and phone apps to my car, strumming a bit of guitar, 3d printing stuff, and of course, shit-posting on twitter @shantanugoel.

Sometimes I post some of my travel and 3d print outputs on instagram, because I’ve been told by my gen-z interns that that’s a thing to do.

Do check out some of the other subdomains that I run.

Boring Meetings? CallJockey To The Rescue

Stuck in another boring meeting? You have a way out now, because connectivetools have released their app CallJockey, which can simulate fake incoming calls. What’s more, you can select the name, phone number or one of your saved contacts from whom the fake call will appear to be coming, plus you can define the time when you want it to ring. The only limitation is that it is available only for WM5 smarphones (WM6 Standard), i.e., windows mobile phones without a touchscreen.

Project: “shantz-wp-qotd “, My Wordpress Plugin, Updated to 1.1.0

For the uninitiated:

Shantz WP QOTD is a plugin to add quotes to your wordpress blog in a few easy clicks. It adds quotes to your posts and your sidebars with a multitude of options for sources and customization.

I made a few additions / modifications to the code and the plugin has been updated to 1.1.0. The changes are:

  • Added Custom tag support for adding quotes anywhere in your posts/pages

TIP: Automating Website Backups

What can go wrong with your wonderfully running website / blog? Everything..

Your online abode is so difficult to keep secured. It can get hacked, you may install something wrong, a wrong configuration can wreak havoc, the server hard disk might crash, natural calamities, and what not. Your best option to secure yourself against all this is summarized in just one word “BACKUP”.

Now, a backup involves two most important things: “Database Backup” and “Files Backup”. Most webhosts give you the options to back these up for you but with a few catches:

Engineer: A New Definition

Came across this funny, but still thought provoking, definition of an engineer.

(Taken from “The Embedded Muse”, a useful embedded stuff related newsletter published by Jack Ganssel.)

“An engineer is a person who passes as an exacting expert on the basis of being able to turn out with prolific fortitude infinite strings of incomprehensible formulas calculated with micrometric precision from vague assumptions which are based on debatable figures taken from inconclusive experiments carried out with instruments of problematical accuracy by persons of questionable mentality and doubtful reliability for the avowed purpose of annoying and confusing a hopelessly chimerical group of esoteric fanatics referred to altogether too frequently as technicians.”

SmartPhones/NextGen Telephony: News That Matters

Just wanted to share some pieces that generated a variety of “hmmm”, “ahaa” and “wow” from me:

China Mobile set to trial LTE:

China Mobile said it will join Vodafone Group plc and Verizon Wireless in an ongoing trial of LTE technology…….The trials – which include three powerhouse network operators – underscore the momentum LTE is gaining as a leading 4G technology possibility vs. WiMAX and Ultra Mobile Broadband.

“HMMM” - U go LTE!!