Greetings, Earthling 🖖

I’m Shantanu, aka Shaan.

Your friendly neighborhood co-inhabitant of this tiny speck of dust, I maintain this site as a stochastic log of my calculations towards the futile aim of weeding out the anomalies from the equation that gives me my “42”.

In my Clark Kent mode, I spend my day at The Trade Desk, trying to crunch through petabytes of data and trillions of queries every day to understand the human behavior and make the advertising technology world a little bit better.

Before that, I spent a couple of decades in the Semiconductors world at Qualcomm and Google, building processors and AI accelerators, tinkering with chips, operating systems, device drivers, human interface devices, security et al.

When the lights go out everywhere, I like to don my maker hat and build stuff that no one wants.

I like to make and break things around me ranging from my smart toaster/TV to my web and phone apps to my car, strumming a bit of guitar, 3d printing stuff, and of course, shit-posting on twitter @shantanugoel.

Sometimes I post some of my travel and 3d print outputs on instagram, because I’ve been told by my gen-z interns that that’s a thing to do.

My Brief History With Computers

I’m going to be bespectacled and have been advised to reduce and limit my computer usage considerably. A bit of nostalgia set in on hearing this and I thought about my short journey so far in this wonderland of solid-state and otherwise.

First time I touched a computer
1989, at school in 2nd standard

First command I typed on a computer
“dir”, 1990, 3rd standard

First game I played on a computer
“bricks”, 1991, 4th standard

More iPhone 3G Nonsense Uncovered: No Tethering

iPhone 3G, the “supposedly” latest and greatest handhled, just continues to amaze me, with its ridiculousness of course. I mean first they dare to call a machine a smartphone that can’t run more than one app a time, need you to send the unit back even for a battery change, fix the glaring mistakes of its predecessor and call them “features” and make you believe that you are getting it all for cheap while covertly telling you that you need a minimum of 2 year 70$ contract to get it and need to pay through every hole for even software updates. And then they don’t stop this, just out is the information that you can’t tether the “data transfer powerhouse” to your laptops/PCs/Macs.

Tip: Gadgets, Deals And Stuff You Need To Know - Part III

This is the last part in this series. So far we’ve seen how to select the gadget and how to get the best price for it. This time we’ll fill in the last remaining piece of the puzzle, the minor tit-bits that go a long way in preventing a lot of heart-burn. Don’t worry this is a short one.

This last piece is to make sure that the place that you decided upon to buy your gadget, is OK in all respects, i.e., is not a fraud and has good after-sales service. You don’t have to do much, basically you just need to go thorugh a few reviews. It’s recommended you check more than a couple of these sites for your research about the seller. The main sites for this are ResellerRatings, BBB, Yahoo Local, Froogle, and if nothing else, you can even ask questions on forums like FatWallet and Slickdeals for people’s prior experiences with your particular dealer.

Tip: Gadgets, Deals And Stuff You Need To Know - Part II

Last time we discussed how to select the gadget that you want to buy. This time I’ll tell you some of the things that I do to find the best price for it.

  • Use Price Comparison Engines: These engines will let you search for your desired products and provide a comparison of the costs at which they are available at different stores online as well as offline. Two of my favourites are Price Grabber and Froogle. Price Grabber has the added benefits of providing user reviews about the product as well.

  • Deal Sites: Many sites across the web aggregate the latest deals. Some are run by the site owners, e.g., Deals2Buy, HotDealsClub etc, which are mostly almost same to each other. Some are run by the community, e.g. slickdeals, fatwallet, etc. These have an added advantage that the discussion that takes place on the original discussion adds a lot of value and insight in terms of how to stack on even better deals on top of it, provides comparison to other deals, rumours about coming deals in advance, and even deals local to your state, city or a particular store as well.

  • Bargain Sites: These sites sell overstocked products at a cheap price. Some of the popular ones are Overstock, Smart Bargains, W00t, Stootsi, etc. W00t and Stootsi are a bit different in the sense that they have very limited number of products available at a time for sale (generally just 1).

  • Coupon Codes Sites: Many sites aggregate coupon codes for various online and offline stores that you can use with your purchase to lower the price further. However, you need to go through the terms and conditions carefully as some coupons might be expired or might not work with your particular product.

  • Mail In Rebates: Mail In Rebates are a great way to save a lot of money and even make money on buying things. Basically what you have to do is fill in a form and send it to a given address along with proof of purchase or UPC code. And anywhere between 2–10 weeks you’ll receive a check for the said amount. So, be on the lookout for mail in rebates on manufacturers’ or sellers’ sites. But beware that mail-in-rebates don’t have 100% reliability. They might take a lot of time and might not even come. So, you better depend on them only if you are in US for more than a few weeks and keep tracking them through your mail-in-rebates’ tracking site.

  • Cash Back: Many sites give cash backs if you go to the seller’s site through them. An example for this is Fat Wallet.

  • Pricematch: This is a great weapon that most people don’t know about or don’t take into consideration. Many shops (generally brick n mortar ones) give a lowest price gaurantee and if you are getting a product at a cheaper rate some place else, they will give u a discount on the difference. e.g. Staples has a 110% price match policy, so if they sell smthing at 50$, and some other place sells it 40$, then they will give it to you for 50 – 1.1x(50–40) = 39$. But many shops will price match to offline shops online and some will consider online ones as well.

  • Use Your Mouth (and brains): Don’t think wrong, you perverts ;). By mouth I mean “talking/conversing/convincing”. You can even negotiate prices at many places (Search for the BestBuy motto), and many times you need to convince the floor managers to allow you to stack on coupons after coupons over a product that is already being given at a discount and then get a couple of freebies as well ;).

Tip: Gadgets, Deals And Stuff You Need To Know - Part I

If you are a gadget freak like me and can’t resist the temptations to buy the newest toy on the shelves, then you’d obviously want to eek out the maximum you can from whatever budget you have. But while doing so you have to take care of a lot of things. Here is Part I of the few things that I do get the best deals out there while making sure I’m buying the right thing from the right place.