Aravind Srinivas (Perplexity) recently talked about how advertising might work in a future dominated by AI. His vision? A world where we never see ads because our AI agents handle them all behind the scenes. Sounds neat, but I’m not entirely convinced.
Here’s the thing. What Aravind describes isn’t really advertising. It’s more like super powered comparison shopping.
Taking his example of “Book me two nights at Rambagh”, the “human” equivalent of this is a human agent (Either yourself or a physical agent). One who goes to let’s say MakeMyTrip, or Google Flights, or Booking/Agoda/Airbnb etc to see and compare deals and then booking the best one. Maybe the human agent will also take decisions around the location, and the view, and the services/reviews besides just the cost to make it a well rounded decision. But essentially, this is a filtering of offers, not advertising.